Membership Sales Page
Jenette of Woodcraft Blueprints Membership came to me with 1 goal: Increase the conversion rate on her sales page.
In 2 hours, I:
Reviewed her current sales page
Made copy improvements
Sent her a video with suggestions to complete the page without repeating past mistakes
How we got it all done
Jenette sent over valuable information for me to review before I started writing.
This included:
Her current sales page
Notes on what she wanted to keep/change
Her messaging guide
Her super thorough ideas helped me pull it all together efficiently.
The Roadblocks
Jenette’s previous sales page had a LOT of text on it.
And a lot of that real estate was ‘problem’ language.
It wasn’t a full rip and replace, though!
The ‘Finished’ Product
Can You Write This For Me is a timed service, and I wanted to give Jenette as much as possible.
That’s why I started with an outline of what she needed on the page, and left out all the previous fluff.
Then, I went back and started writing new copy by creating an Above The Fold section that was far more descriptive (and concise!) than her existing one.
Finally, I was able to fill in about 50% of the copy on the page - the rest of it, she will finesse or copy/paste from her old site.
Next Steps
Jenette runs a super successful membership. She’s busy!
So handing off the strategy, format, and some copy on this page was a HUGE time saver for her.
Next, Jenette can purchase another hour or two of Can You Write This For Me at a discounted rate, OR take a couple of hours to fill in what’s missing herself.
All in all, she was able to fast forward the process of rewriting this sales page.
NOTE: Her page was only converting at 1% 🫨. This document will be updated once she’s driven traffic to the new copy with comparisons.
